When does the AER annual fund campaign typically take place?

The AER (Army Emergency Relief) annual fund campaign typically takes place from March 1st through May 15th. This timeframe has been established to align with the Army's efforts to raise funds for programs that assist soldiers and their families during times of financial need. Conducting the campaign during these months allows for a focused period when Soldiers can engage with the initiative, promoting awareness and participation in the program.

The selection of March to mid-May is strategic; it avoids conflicts with the winter holiday season and gives ample time for Soldiers to contribute and be motivated to contribute, as they may have received their tax refunds during this period, which could increase their willingness to donate. The designated time also creates consistency from year to year, which helps the Army maintain operational effectiveness in fundraising efforts.